Creating a "Shared Vision" for the KC-ISPI Chapter Roger Main, KC-ISPI Chapter President
In our January and February meetings and working sessions, Mike Schwinn (President-Elect) and I invite you to help the chapter review our current strategic plan and help to define our chapters Shared Vision. Mike has started the process during our January meeting, and we are going to continue through February.
In our February 24th meeting I will start us on the journey of developing a Shared Vision for our Chapter.
A Shared Vision answers the question, " What do we want to create?" and captures an ideal, unique, and positive image of our chapter's future. Developing a Shared Vision will help provide a focus and energy to what the leadership and membership wants for the future of the Kansas City Chapter.
By developing a Shared Vision we will be able to focus the chapter's strengths and resources that must be developed to achieve the Shared Vision. In preparation for the next meeting, there are a few items that I would ask you think about before the meetings:
- Does the KC Chapter have a clear Shared Vision?
- Does the Leadership team and chapter membership understand the Shared Vision?
- Does the Chapter face significant operational issues that require solutions?
- Does the Chapter need to rethink its vision in the face of socioeconomic and
political changes?
In addition to the above consider the following as well:
- What the KC Chapter should be doing.
- What the KC Chapter must achieve.
- What critical issues our Shared Vision must address.
I encourage you to attend the February meetings if you can. Developing a Shared Vision is in sharp contrast to the traditional models of top-down strategy development. The chapter leadership believes that through the creation of a shared vision we can provide our chapter members a significant opportunity for developing collective actions and synergy for the chapter. We know that it is the chapter members who can make the shared vision happen. So join us over the next few months and be part of developing our chapter's shared vision and updating the strategic plan.
HPT Study Group to Continue by Marilyn Spatz
A KC-Chapter ISPI networking/study group has started and will be discussing HPT fundamentals using the Pathfinders series of books from ISPI. All interested are welcome to attend.
Five persons attended the ISPI study group on Friday, February 12th. The discussion centered on an article about three terms: performance technology, performance consulting, and performance improvement. Very interesting. article can be found in the Performance Improvement Journal, Nov-Dec 1998, page 5. I'll fax it upon request.
The Breakfast Study Group will meet the third Friday of every month at 7:00 AM at the First Watch, Shawnee Mission Parkway and Nieman Road. The restaurant is one door west of the Parts America store on the north frontage road.
Next meeting is March 19th. We'll focus our attention on Chapter four of the Pathfinders Book.
Newcomers are welcome. You do not have to read the article to benefit from the discussion. ISPI members and guests are welcome. If you wish to order your breakfast by phone, call 631-0888.
Hope to see you next month. Marilyn Spatz 541-0784
January Meeting Starts Strategic Planning for Chapter by Caren Grandgenett
Mike Schwinn, beginning his term as president of the chapter, led the group in a strategic planning exercise based on our mission and vision.
Our Mission
We enable performance improvement professionals to apply human performance technology by promoting education and providing networking opportunities.
Our Vision
Better human performance through improved systems and practices.
Mike says, "Let's start planning by thinking of what we want to achieve and by thinking about what it would look like if our strategic plans were already accomplished. The outcome may be that we add goals to our current strategic plan or that
we write a new one."
Based on a strategic-thinking model developed by Roger Kaufman, Mike asked the group to break into three groups who brain stormed mega-outcomes.
Several members of the club mentioned that they were concerned about low attendance at chapter meetings and hoped to find ways to improve it. Members agreed that busy schedules and many demands were most likely reasons for sporadic attendance.
Several ideas were offered.
- Remind current members and invite others to visit.
- Contribute to the community in a way that builds recognition.
- Connect with front-line managers within our organizations.
- Make attending meetings a rewarding experience.
About half of the planning was complete at this meeting. The planning process will continue at the February 3rd meeting at the Business and Technology Center (I-435 & Front Street).
Local Chapter Member elected President-Elect of ISPI!
John Swinney (Bandag, Inc.) has been elected as President-Elect of the International ISPI board. This means that he'll be on the board for another two years and will be President for the crucial years of 2000 thru 2001. Please send your congratulations to jswinney@bandag.com. Congratulations John! We look forward to congratulating you in person at the International Conference in Long Beach!
Additional Constitutional Changes requiring your vote
Change from: "Publications Director" in Article VII, Government, Section
3, Chapter Officers (f)
To: "Communications Director" to better reflect their role in the Chapter Management Council.
Change from: "To maintain active chapter status, at least 20 members must be international members of the International Society for Performance Improvement. In addition, no conflict may exist between the constitutions of the Kansas City Chapter and the international organization." in Article IX, Section 1, Requirements
To: "No conflict may exist between the constitutions of the Kansas City Chapter and the international organization." It is not required to have 20 members as international members.
Add to: Article VI, Membership, Section 2, Chapter Membership Categories.
Associate Members - Full time college students and/or front line operational managers needing to learn more about the field of Human Performance. These members will have limited membership established by the Chapter Management Council compared to other regular members."
By adding this to our membership list we can then expand our HPT knowledge to people in business and education to generate future regular membership fulfilling a growth strategy. The Management Council will consider a different membership rate as well as services offered.
1999 Chapter Management Council Election Nominees
The Selection Committee made up of Sally Bibb, Doug Cain and Mike Schwinn recommend the following candidates for election to the Chapter's Management Council. Each candidate has consented to serve in a leadership role for the chapter. Following are some points they have shared with us to introduce you to their talents and goals.
President Elect: Patti Hovland-Saunders Director of Human Resources for Central Support Kansas for Olsten Health Services
- Over the last 20 years she has held progressive management and director positions; running operational and administrative departments
- Her strengths include coaching and mentoring and has a dynamic facilitation and communication skills; working with people at various levels across the organization
- In 1994 she completed a dual Masters Degree in Human Resource Development and Management
- Member of ASTD Board for 3 years as the Continuing Education Director, responsible for Training 101 and Certificate programs.
- Goals for ISPI: Increasing awareness of chapter value in the Human Resource and Training communities, building on the mentoring opportunities the chapter has put in place, and increasing member knowledge of how to take control of their career in the dynamic job shifting environment of the 90s and beyond 2000.
Secretary-Treasurer: Joel Buck MSX International Leader of Training & Development Ford's KC Plant
- Served as the Chief of Leader Development in the Center for Army Leadership
- Member of the Kansas City Chapters of both ASTD and ISPI for 3 years
- Joel has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to others, his actions and integrity makes him a leader
- Goals for ISPI:Find ways members can share rich opportunities for personal growth and professional development with each other through our chapter on a regular basis
Programs Director: Annette Rolls Project Manager, Instructional Design for Sprint PCS Systems
- An active ISPI member for 2 years, and worked on the program committee KC-ISPI
- Actively applied HPT principles and practices in the training/performance improvement field for 10 years
- Attended ISPI and other related conferences, openly sharing what she has learned both with colleagues at work and ISPI members to promote the HPT field
- Annette has benefited from her ISPI involvement so much. Her role as Program Director would allow her to give back to the KC-ISPI chapter through regular membership assessments and responsive program designs
- She will also be able to give service back to the community by using various program formats to further connect ISPI principles with businesses of all types
Membership Director: Walter P. Lantzy III Regional Director for the American Management Association
- He's been a member of ISPI for the last four years
- Walt is a retired LTC from the U.S. Army believes in the mission, vision, and values of the organization
- He is looking forward to the Chapter moving into the year 2000 and beyond. Walt says the chapter must provide forums where business people learn superior practical business skills and explore the best practices of world class organizations.
- He feels the key to the success of the chapter is to provide practice and to promote HPT in our chapter and our places of employment.
Publications (Communications) Director: Phyllis Clayton President of Clayton-Gibson Company
- She's experienced with on-site training management, affirmative action planning, retail management, sales, and human services
- Started her own business in 1998 based in Lawrence, KS where she has lived for16 years.
- Her overall goal is to help organizations improve human performance and through her specialty areas of curriculum development and managing diversity
- Phyllis is especially interested in helping organizations develop effective on-the-job training from the design process to coaching front-line trainers.
- She feels there are wonderful learning opportunities available through membership in ISPI. Phyllis says she is excited about becoming more involved with the chapter this year and will strive to provide quality publication/communication services.
See the Proposed Constitutional Changes that requires your additional voting considerations.
Specialty Corner: Instructional Design is Still the Most Critical Ingredient in Cooking Up Effective Video Programs Submitted by Lee Vogel, Business Video Solutions
Flying boxes At the 1996 Annual
Conference of the International Television Association (ITVA), judges from a blue ribbon panel presented six Golden Reel winners and presented their reasons for selection. Of those programs only one, the winner of the student category, employed digital video effects (DVE). This was used to create video pictures in boxes that floated across the screen to show the various aspects of student life in this recruiting program for their university. The other programs relied on concept, script, dialogue, lighting, sound and music to get their point across.
So, why weren't the professionals using DVE in their programs? Though technology has provided some neat effects to put in our videos, communicators know that what the viewer can say, feel or do after the video experience is the best measure to determine impact and evaluating the return on investment. Though the effects we see in even the most rudimentary television commercials today may be interesting (for a while), they don't replace skillful craftsmanship and sound instructional design practices.
When is video the right choice?
Video is unique among training tools in that it has the ability to take the viewer virtually anywhere, show movement in real time and emotionally move the viewer. These are the medium's strengths. It has taken us to Mars, to the wreck of the Titanic and into a living human heart. But often it is video's ability to motivate that makes it the medium of choice for trainers.
As Dr. Barbara Bichelmeyer demonstrated at our October KC-ISPI meeting; in order to get the desired result from the adult learner we understand that showing "how to" must often be partnered with "why". This is an important consideration even when the message is purely informational. It has greater importance still when the communication objective is behavioral or attitudinal.
Many of us grew up with the non-smoking and non-littering television, magazine and billboard campaigns of the 1960s. The impact this communication had on our society struck me while studying in Spain where I witnessed the virtual universality of cigarette smoking and the prevalence of littering and thought: "I remember when it used to be like this at home". Anyone knows how to not smoke and not litter but the popular "attitude" toward these everyday practices had begun to change significantly by
the mid 1970s. Video was an extremely effective tool for this purpose. By using carefully selected close-ups, video showed us what we looked like when we smoked and littered. It demonstrated the effects of these actions in disturbing ways and we didn't like the picture. It motivated us to rethink these practices.
The ingredients of effective video
Define the explicit purpose of the message. What will the viewer be able to say, feel or do after viewing the program.
Define the implicit purpose of the program. Is this one step of many in changing the attitude of the viewers? Are we trying to get the associates to understand the "bigger picture"? ...to accept and understand change? ...to take ownership of
their results? ... to quit parking in the handicap parking spot? Has this got management's buy-in and support?
Define the audience. What is their sex, their age, the level of education they completed? What motivates these people?
Determine the limiting factors. What budget is available? What is the deadline?
Determine how the video will be viewed. Will it be viewed in a large group, small groups or individually, once or many times, one location or several?
Determine what information is available. What is the target audience already getting? What information must be obtained to create the content of the message?
From here a treatment will be created. Later a budget, script, shooting and editing will be executed.
How will we know it's effective? This is where the analogy of cooking up a video really pays off. When you create a dish from a new recipe you don't wait for your guests to taste it to determine if its good. A good cook tastes it throughout the cooking process.
The first stage is the treatment. It explains the who, what, when, where, why, tone and pace of the program. It is a preliminary step toward the script. Does the treatment address the explicit and implicit message? Does it target the objective? Sometimes the process gets off track because of information obtained during the research process.
Does it speak to the defined audience and work in the viewing environment? During the creative process a neat idea sometimes gains a life of its own, leaving the audience behind.
Does it work within the limiting factors? If there isn't enough of a budget or time to do it right. If the audiences attitude will have changed by the time they view the program, the treatment may need adjustment or a new one created.
These same measurements or "tastings" should be taken at each stage of the production process. A competent video production provider will be anxious to help with this process. Your victory is their victory as well. By the time the program is "served" you can be confident that it will be effective.
ISPI Books Available by Marilyn Spatz
ISPI has published a 4 book series on Performance Improvement. Vol. I, Pathfinders, introduces the models that are the foundation of human performance technology. Each chapter focuses on Gilbert, Mager, Harless, or Tosti's models. Job Aids are excellent and provide tools for immediate application.
Instructional Design and Training is the theme of Vol. II. Topics addressed include Mastery Learning, Instructional Systems Development, Competencies, and Task Analysis. Vol. III, Performance Technologies in the Workplace, contains multiple issues such as competencies required, changing roles, EPSS, electronic performance support systems, and a case study.
Culture and Systems Change is the title of Vol. IV. These chapters focus on the organization, redesigning systems and process, cultural impacts, transfer of training, and performance architecture.
This series of books is excellent and I have personally read several chapters and used the job aids in daily application of HPT. Each book is priced under $30.00. Marilyn Spatz, local chapter member, has extra copies for sale. Call Marilyn at 541-0784. Copies can also be ordered from Matt Davis, ISPI, Washington, D.C., 202-408-7969.
Announcements Now Delivered to Membership via E-mail!
Starting in October of 1998, meeting announcements have been made to members via e-mail as well as through the regular mail (postcards). E-mail enables quicker and more spontaneous communication with the membership.
If you have been receiving your e-mail reminders--GREAT! If not, it means we do not have your correct e-mail address.
If you wish to begin receiving e-mail correspondence for the chapter, please contact me
at dianav@riversedgestudio.com.
Thank yous to:
George Reinhardt for ongoing services maintaining the Chapter Website
Rick Glover for presenting at the November chapter meeting
American Century for hosting the January Chapter meeting.
Caren Grandgenett for writing the January meeting report for the newsletter
Doug Cain and Sally Bibb for participating on the chapter nominating committee.
Mike Schwinn for facilitating the January Chapter meeting.
Barb Bichelmeyer for presenting at the October Chapter Meeting.
Annette Rolls for helping plan locations for chapter meetings
Business & Technology Center for hosting monthly and council meetings.
February Chapter Meetings Set Pace For the Future of the Kansas
City Chapter of ISPI
Two important meetings are scheduled for the Kansas City Chapter in February. The first is on February 3rd and is a continuation of the Chapter Strategic Planning that was started in January. Using Roger Kauffman's guidelines, participants are setting goals for the chapter to guide it into the next century. See the meeting article/summary in this newsletter.
Mike Schwinn ('98 President-elect and '99 chapter president) is leading the planning session that you should have received notice regarding by now. It is scheduled for 5-7 pm at the Business and Technology Institute. The Business and Technology Institute is located just north of the intersection of I-435 and Front Street (near the Park Place Hotel).
The second of these important meetings is the Annual Meeting, Awards Ceremony and Luncheon on February 24th. It will be held at 11:00 - 1:30 at the Radisson Hotel, located at 8787 Reeder Road (I-35 and 87th Street). Roger Main, current chapter president, discusses the importance of this annual chapter event in his article in this newsletter.
Annual Meeting & Luncheon
When: Wednesday, February 24th
Meeting & Program: 11:00 - 1:30 pm
Cost: Members & Non-Members $10
Where: Radisson Hotel, 8787 Reeder Road
RSVP: Please let us know if you can come. Just call the KC-ISPI Voice Mail at 384-8875 by Friday, February 19th.
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